Challenge: The rise of the Rural Entrepreneur

One of our ongoing goals is to support and prepare farmers for both the current and future changes in the market, production and environment. To remain relevant, farmers of the future will need to increase economic viability, work within ecological boundaries, and build a better image as rural entrepreneurs.

Description
SITUATION
Population growth worldwide means more mouths to feed in the near future. Yet, the number of farmers is decreasing, the amount of arable farm land is decreasing and natural resources are becoming scarce, too.  As global population grows, the shrinking farmer population is burdened with trying to produce more with less. 

GOAL
One of our ongoing goals is to support and prepare farmers for both the current and future changes in the market, production and environment. To remain relevant, farmers of the future will need to increase economic viability, work within ecological boundaries, and build a better image as rural entrepreneurs.

CHALLENGE & ISSUES
For this challenge, we will focus on the issues and challenges for dairy farmers. We are seeking to find both practical and creative solutions to what these farmers need to do individually or together to arrive at 100% sustainable production in 2020.
1. SUPPLY CHAIN INTEGRATION
Use data to generate (new) insights between input, output and production values.

2. DATA COOPERATION
Design a solution in which data sharing can help farmers improve their production.

3. FAIR PRICING
Can dairy prices for farmers and other parties in the supply chain be generated or negotiated more fairly using software solutions?

4. NOTHING WASTED
Take on the challenge of decreasing food waste in one or all parts of the supply chain.

5. DATA VISUALISATION
Get creative with one or more datasets and design visual interfaces that give insights more easily.
Goal
One of our ongoing goals is to support and prepare farmers for both the current and future changes in the market, production and environment. To remain relevant, farmers of the future will need to increase economic viability, work within ecological boundaries, and build a better image as rural entrepreneurs.

Challenge & Issues
For this challenge, we will focus on the issues and challenges for dairy farmers. We are seeking to find both practical and creative solutions to what these farmers need to do individually or together to arrive at 100% sustainable production in 2020.
1.How can we decrease food waste in the early stages of the food production chain?
2.How can data sharing help farmers to improve production?
3.How can data sharing add value to production and increase income, e.g. through forecasting?
4.How can climate-smart agriculturecontribute to increasing farmers’ income?

Evaluation Criteria
Match problem definition
​User experience (look&feel)
Technology/integration of technology
How innovative/creative is the idea speed, completeness solution
Business value Suggestion for next steps, including how to leverage new insights for farmers in Sub Saharan Africa

Technical information​
All our Food & Agri datasets can be found on:
http://raboagri.github.io/
Amongst others you will find:
• Rabobank data about the international trade in milk and milk related products
• Over 25 Key Performance Indicators from the most advances dairy machines, sensors and management tools.
• MPR-, cell-, and milkdata from 55 dairy farms all across the globe.
• Farm Management Data from over 400 Dutch dairy farms which has been gathered over the past 25 years. With hundreds of variables about inputs, outputs, production, health, feed, etc.
• Global import and expert data on different milk commodities, including global trade prices.
• Historical data on milkprices from the European market.
• Lots of more dairysector data from the Dutch Agricultural Economics Institute.
​• Registry data on all Dutch companies from the Chamber of Commerce API. ​

Expected result​
concept, prototype, business model

Prizes
Winning Team Platinum Award:
2 tickets to OrangeASEAN Food Challenge accelerator workshop in Bangkok 20 JUNE – 8 JULY 2016

Honor Awards:
- Codemasters Award (best code)
- Eyecandy Award (best UI)
- Trailblazer Award (most original)


Rise of the Rural Entrepreneur T-shirt with unique Tjeerd Royaards cartoon for dedicated participants

Jury:  
​Ethan Hermon (Startup technologist EMEA SoftLayer (IBM) He has taken ideas from his experience at the Israeli intelligence and two investment banking organizations in NYC. Ethan also founded and CEOed his own start up. Ruud Huirne (Director Food and Agri Rabobank NL) Marc Havermans (Dairy Farmer and member of the board of the Dutch Association of Young Farmers). He will be one of the farmers in the Meet&Greet Workshop Thursday evening

 

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